Senior Director of Social Media
- Dana-Farber Cancer Institute
- Location: Boston, Massachusetts
- Category: Admin-Other Administrative Positions
- Posting Date: 12/01/2022
- Application Deadline: Open until filled
Job Description
- Job ID:
- 32213
- Location:
- 20 Overland Street, Boston, MA 02215
- Category:
- Communications/Marketing
- Employment Type:
- Full time
- Work Location:
- PTL Remote: 2-3 days remote/wk
Overview
Dana-Farber Cancer Institute is seeking a Senior Director, Social Media to lead development and execution of a social media strategy to position Dana-Farber as a global leader in supporting our mission of reducing the burden of cancer. Reporting to the Vice President of Marketing & Digital Channels, this role is a key member of the Communications & Marketing Department senior leadership team. Working collaboratively across the Institute and all pillars in the department. This role will develop and oversee implementation of a comprehensive social media strategy to enable meaningful dialogue that engages a multitude of audiences and informs and influences the cancer narrative through engagement with various stakeholders and locally, regionally, nationally and internationally.
Responsibilities
PRIMARY DUTIES AND RESPONSIBILITIES:
- Develop and implement a long term, comprehensive social media strategy to amplify Dana-Farber’s leadership position as cancer influencer among patients/families and physician’s, researchers, and other influencers and support brand development across all social platforms.
- Evaluate long-term opportunities and recommend a staffing strategy to support increased focus and visibility for social media as an institutional priority
- Contribute as a thought leader in the social landscape, generating new ideas and opportunities and providing guidance on best practices and cultural happenings across platforms
- Manage social media verification process for key DFCI executives and senior faculty
- Actively test and monitor traffic and engagement to develop a measurement dashboard and insights that translate social monitoring and other data into actionable insights.
- Manage planning, buying, execution, and evaluation of a paid social strategy in close cooperation with other Communications & Marketing teams
- Manage organic content on all branded social channels
- Serve as a resource to Institute departments and leaders regarding best uses for branded social content channels to leverage messaging
- Develop a process for social media listening/monitoring of owned channels, including developing response cadence to leverage/increase engagement
- Thoughtfully spearhead a comprehensive editorial calendar to include both internal and external social content
SUPERVISORY ROLE:
- Currently one social media coordinator reports directly to this role
Qualifications
MINIMUM JOB QUALIFICATIONS:
- 10+ years’ experience in content creation and/or social media focusing on healthcare, research or science and with support for executives, scientist/researchers, clinicians and other influencers
- Bachelor’s degree in Communications, Marketing, or related field
- Must have an in-depth knowledge of consumer and professional social platforms and trends both in the mainstream and in healthcare to guide the Institute to be a leader in the space
KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:
- In-depth knowledge of consumer and professional social platforms and trends both in the mainstream and in healthcare to guide the Institute to be a leader in the space
- Innovative content creator with experience to spot and ride emerging trends to increase visibility, engagement and credibility
- Experience engaging consumers (patients, prospective patients, family/caregivers) and influencers (physicians, medical and/or scientific and business community) through the written word, short film and other media
- Well-versed in digital and technology as relates to social media and trending platforms and formats. Experience with Sprinklr a plus
- Knowledge (comfort) with science. Oncology experience a plus.
- Ability to speak with physicians and researchers about their work and see how they can contribute in the social-sphere to the reputation and leadership position of Dana-Farber
- Ability to art direct on-brand photo, video, graphics, and copywriting for use across social media platforms
- Expertise with social listening and community management tools
- SEO optimization
At Dana-Farber Cancer Institute, we work every day to create an innovative, caring, and inclusive environment where every patient, family, and staff member feels they belong. As relentless as we are in our mission to reduce the burden of cancer for all, we are equally committed to diversifying our faculty and staff. Cancer knows no boundaries and when it comes to hiring the most dedicated and diverse professionals, neither do we. If working in this kind of organization inspires you, we encourage you to apply.
Dana-Farber Cancer Institute is an equal opportunity employer and affirms the right of every qualified applicant to receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, national origin, sexual orientation, genetic information, disability, age, ancestry, military service, protected veteran status, or other groups as protected by law.